MailingCore vs Brevo
We're both European and GDPR-compliant — that box is a tie. The difference is focus: Brevo is an all-in-one marketing suite; MailingCore is the email platform a developer integrates into their product.
Quick comparison
| Capability | MailingCore | Brevo |
|---|---|---|
| European company & GDPR | Yes | Yes (France) |
| Developer-first focus (scopes, API docs, tiny SDK) | Yes — it's the product | API available, marketing focus |
| Frontend sending without a backend | Yes | No |
| Versioned draft/published templates via API | Yes | Campaign editor |
| Advanced marketing automation | Drip sequences | Yes, very complete |
| CRM, SMS, WhatsApp, chat | No — email only | Yes |
| Pricing model | Per emails/month, in euros | Per contacts and modules |
| AI agents (MCP, llms.txt) | Yes | Not documented |
Comparison based on public information at the time of writing and our reading of each provider's documentation. Products change — always verify details on the provider's official site.
Choose MailingCore if…
- You're a developer integrating email into your product via API, not operating a suite.
- You need versioned templates, scoped API keys and idempotency — engineering vocabulary.
- You want frontend sending or a newsletter embedded inside your SaaS.
- You prefer paying per emails sent, not per contact-list size.
Brevo may fit you better if…
- You need a full suite: CRM, SMS, WhatsApp, chat and visual automations.
- Email is operated by a marketing team, not an engineering team.
- You want the maturity of an established European player.
FAQ
If both are European, what does MailingCore add?
Focus: API-first for developers. Scoped keys, versioned templates, idempotency, signed webhooks, a frontend SDK and an MCP server for agents. Brevo is excellent as a suite; MailingCore is infrastructure for your product.
Do you have CRM or SMS?
No. MailingCore does email — transactional and newsletter — and keeps it composable with your stack. If you need CRM or SMS, Brevo or another tool is a better fit.